Case Study: Suntory grows multichannel eCommerce sales with aCommerce

Suntory ranks #1 in Health on Lazada 6.6 with aCommerce

Suntory, a global food and beverage company, sought an ecommerce partner to build its online stores across multiple channels including marketplaces like Lazada and Shopee. The challenge was to find a provider with end-to-end capabilities and regional expertise to manage this multichannel expansion. They partnered with vendor aCommerce for its comprehensive multichannel eCommerce solution.

aCommerce implemented a full suite of services including channel management, operations, warehousing, and order fulfillment. This solution led to significant success for Suntory's Brand's products, which ranked #1 in the Health category during the Lazada 6.6 sale and #2 during other major sales events. aCommerce strategically leveraged customer data to expand Suntory's audience and increase basket size, demonstrating the measurable impact of the partnership.

Suntory

Alisa Techawongwattana

Head of E-Commerce of Suntory Beverage & Food (Thailand) Co., Ltd.