Case Study: Bugaboo achieves faster global translation and stronger brand consistency with Acolad's machine translation

Bugaboo reaches 50+ countries with Acolad's machine translation

Bugaboo, a major Dutch stroller company, faced challenges in managing translations across 24 languages for its global operations. Their process was fragmented across four different agencies, leading to inefficiencies and inconsistent brand messaging. They partnered with language service vendor Acolad to consolidate their translation needs and implement a more powerful, unified global brand story.

Acolad's solution integrated machine translation tools directly into Bugaboo's CMS, allowing for instant translation and automated publishing. This was combined with professional post-editing by native experts for accuracy. The results for Bugaboo included significant time savings for in-house staff, faster translation turnaround, cost savings, and a consistent brand narrative across all markets, all achieved through their partnership with Acolad.

Bugaboo