ACL
87 Case Studies
A ACL Case Study
Advertising Audit & Risk Management (AARM) is a California-based firm that provides independent advertising audit services to Fortune 100–1000 companies. The firm struggled with auditing vast, disparate data across complex agency structures and pre-payment arrangements, relying on manual, spreadsheet-based processes that were time-consuming, error-prone and limited in scope.
By deploying ACL data analysis software, AARM automated and standardized testing—one analyst now runs 100+ predefined tests in about eight hours versus three analysts spending ~300 hours—saving over $250,000 a year. The solution provides full data coverage, quickly uncovers duplicate payments, overpayments and agency float costs, typically recovers 1–2% of annual ad spend (often millions), and enables repeatable analytics, continuous monitoring and stronger vendor relationships.
James Bean
Principal and Co-Founder, Advertising Audit & Risk Management