Case Study: The University of Tennessee Medical Center boosts brand awareness and thought leadership with Ackermann Marketing & PR

The University of Tennessee Medical Center earns years of media attention with Ackermann Marketing & PR

The University of Tennessee Medical Center, an academic healthcare system, sought a public relations strategy to highlight its research and healthcare services for both the public and medical professionals. Their challenge was to increase brand awareness and establish themselves as an industry leader. They partnered with the vendor Ackermann Marketing & PR for this initiative.

Ackermann developed and implemented a thought leadership program to provide UTMC's physicians and experts with a platform to share their expertise. This solution successfully garnered significant media attention and praise over several years, resulting in coverage in prominent publications like Modern Healthcare and Becker's. The program also increased attendance at conferences, bringing further national recognition from the medical community.

The University of Tennessee Medical Center