Case Study: Tennessee Department of Tourism Development expands media reach with Ackermann Marketing & PR's News Bureau

Tennessee Department of Tourism Development generates 300,000,000 print impressions in 6 months with Ackermann Marketing & PR

The Tennessee Department of Tourism Development, responsible for marketing the state's $10.3 billion tourism industry, faced the challenge of broadening its media reach and generating more editorial coverage. To achieve this, the department retained Ackermann PR to develop and implement a News Bureau service.

Ackermann PR utilized its "Media War Room," staffed by former journalists and media experts, to execute the solution. This combined cutting-edge technology with expert media relations to distribute news and target niche opportunities. The results were significant, generating 340 news releases and over 200 article placements in 40 states and 8 countries within six months, leading to more than 300 million print impressions for the client.

Tennessee Department of Tourism Development