Case Study: Ruby Tuesday boosts awareness for healthier menu launch with Ackermann Marketing & PR

Ruby Tuesday generates 50+ stories and 2.1 million circulation with Ackermann Marketing & PR

The customer, Ruby Tuesday, a restaurant chain, faced the challenge of creating awareness for its new healthier menu as part of a brand transformation. The vendor, Ackermann Marketing & PR, was engaged as the public relations agency of record to lead this effort.

Ackermann implemented a solution by first hosting a local "Cooking with Chef Peter" event for media at the company's headquarters. This strategy generated initial regional coverage, which was then followed by a national announcement. The results were outstanding, with 100% media participation and over 50 stories generating a total circulation of more than 2.1 million, including prominent placement on Yahoo!'s homepage.

Ruby Tuesday