Case Study: Legacy Parks Foundation boosts East Tennessee outdoor tourism with Ackermann Marketing & PR

Legacy Parks Foundation grows East Tennessee outdoor tourism with Ackermann Marketing & PR, launching a 1,000+ acre Urban Wilderness initiative

Legacy Parks Foundation faced the challenge of a significant void in the development and promotion of outdoor tourism for the East Tennessee region, despite its outstanding natural resources and the segment's rapid growth. Ackermann Marketing & PR was engaged to serve as a catalyst for this initiative.

Ackermann implemented a comprehensive strategic planning process, which included research, branding, and a multi-media marketing plan. This solution led to the creation of the Outdoor Knoxville Adventure Center and a major festival, attracting national events and visitors. The vendor's work also helped secure a state park designation and spurred community support through land donations, significantly expanding the local Urban Wilderness.

Legacy Parks Foundation