Case Study: Hoffmann Group USA drives growth and new prospects with Ackermann Marketing & PR

Hoffmann Group USA grows 61% with Ackermann Marketing & PR

The Hoffmann Group USA, the American division of Europe's leading system partner for quality tools, faced the challenge of launching into the competitive automotive and aerospace manufacturing markets. To set a foothold, they hired vendor Ackermann Marketing & PR to develop and execute a marketing plan.

Ackermann implemented an integrated campaign that mixed traditional and digital tactics, including targeted outreach to online publications, a monthly newsletter, a direct mail campaign for the GARANT tool brand, and a digital ad campaign in 32 cities. This strategy resulted in tremendous growth for Hoffmann Group USA, including a 61% increase in business, 2.1 million media impressions, and 310 new prospects. For this work, Ackermann won a MarCom Platinum Award and a Hermes Creative Platinum Award.

Hoffmann Group USA