Case Study: rag & bone launches premium omnichannel retail in Australia with acidgreen and Shopify + Shopify POS

rag & bone launches Shopify + Shopify POS on time with acidgreen, driving rapid online sales growth

rag & bone, a premium New York fashion label, faced the challenge of launching its brand into the Australian market. They needed to build a new eCommerce site and physical retail network from scratch that mirrored their US brand execution, while also establishing a unified omnichannel foundation under a fixed deadline. The vendor acidgreen was brought on as the Shopify and Shopify POS partner to deliver this complex market entry.

acidgreen built a Shopify site from scratch and implemented Shopify POS across the retail network, creating a unified commerce architecture with a 360° customer view. Despite shifting requirements, they delivered the project on time. The results included a premium, frictionless experience that aligned with global brand standards and enabled rapid growth in online sales post-launch for rag & bone in Australia.

rag & bone