Case Study: Guess achieves omnichannel Shopify Plus growth with Acidgreen

Guess drives strongest 2025 sales performance with acidgreen

Guess, a globally recognized fashion brand, faced the challenge of modernizing its Australian Shopify Plus store to meet growing digital ambitions. The brand needed to significantly upgrade key areas including search and discovery, omnichannel capabilities, loyalty programs, and promotional logic to drive conversion. Acidgreen, a senior Shopify Plus partner, was engaged to deliver a large-scale enhancements program to address these needs.

Acidgreen implemented a structured, multi-stream enhancement program that included migrating search from Searchspring to Frenzy AI, integrating Click & Collect and Deliver From Store capabilities, building a full loyalty experience, and overhauling the Gift With Purchase system. The solution also included numerous UX and checkout improvements. The result was a significant sales uplift in 2025, making it the store's strongest performance year compared to 2023 and 2024, and positioned Guess for future growth in fashion eCommerce.

Guess