Case Study: Jell-O protects its campaign and saves media spend with Ace Metrix

Jell-O - Customer Case Study

Jell-O introduced Jell-O Temptations, an adult-oriented snack, and the new campaign quickly drew backlash on social media. Within days of the first ad, nearly 180,000 Facebook users had joined a Boycott Jell-O group, and Kraft feared the reaction could damage the brand and force it to abandon the campaign.

Ace Metrix provided Kraft with data within 24 hours of the first ad airing, showing that the boycott was a vocal minority and that the core audience, especially females and moms, liked the commercial. The Ace Score for the first ad was higher than any Kraft ad in years, and the Change score was 6% above norm for the Snack category, helping Kraft move forward and save millions in media spend and lost production costs.

Jell-O