Case Study: Google improves ad effectiveness with Ace Metrix

Google - Customer Case Study

Google used Ace Metrix to evaluate whether knowing how one ad performed within a campaign was enough. The company launched its Nexus 7 tablet with a 60 second storytelling ad and a 30 second version, and both ads reached the top of the mobile device category.

Ace Metrix quickly identified problems with the shorter 15 second cuts, including lower scores in key persuasion components and more negative viewer comments about the product. Based on those findings, Google abandoned the shorter formats, shifted media spend back to the 60 and 30 second spots, and adjusted the creative to address the disconnect.

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