Case Study: Fortune 100 Tech Company improves ad rotation efficiency with Ace Metrix

Fortune 100 Tech Company - Customer Case Study

A Fortune 100 tech company launched a co-operative ad partnership and needed to determine which ad was most effective before moving into phase two of the media execution. The company used Ace Metrix to evaluate the ads.

Ace Metrix’s Ace Scores showed that one ad performed much better than the others. Based on those results, the company adjusted its media schedule to increase rotation of the stronger ad, and Ace Metrix’s demographic, persuasion, and watchability scores helped identify a more receptive audience and reduce wasted media dollars.