Case Study: Fortune 100 Global E‑Retailer achieves three times more advance warning to shelter employees during overnight tornado outbreak with AccuWeather For Business

Severe Weather Season Roars In Like A Lion. How Will You Be Prepared

Fortune 100 Global E‑Retailer faced a dangerous overnight tornado outbreak in Tennessee on March 3, 2020, putting employees, customers and on‑site assets at severe risk. To protect people and operations the company worked with AccuWeather For Business using the AccuWeather SkyGuard Severe Weather Warnings Service for site‑specific monitoring and alerts.

AccuWeather For Business meteorologists issued SkyGuard warnings and one‑on‑one guidance, giving clients an average of 24 minutes’ advance notice versus roughly 7 minutes from government warnings—three times more preparation time (in some cases more than 35 minutes). That extra lead time allowed the Fortune 100 Global E‑Retailer to shelter staff, secure equipment and yard operations, reduce injury and fatality risk, and limit liability and weather‑related downtime.