Case Study: KWCH-TV achieves life-saving early tornado warnings with AccuWeather For Business

KWCH-TV - Customer Case Study

KWCH-TV faced a life-or-death challenge when a nighttime tornado struck Greensburg, Kansas; with officials fearing hundreds of fatalities, rapid, reliable warnings were critical. AccuWeather For Business supported KWCH-TV through its SkyGuard program, supplying Storm Hawk storm-chaser reports and radar intelligence alongside the station’s on-air WeatherData SelectWarn® system to improve situational awareness.

Using minute-by-minute Storm Hawk reports and AccuWeather For Business meteorologists’ analysis, KWCH-TV issued the first public warning for Greensburg more than 40 minutes before the tornado arrived and a specific 43-minute warning to the Union Pacific Railroad that allowed a train to be stopped. Those actions helped limit the death toll to nine instead of the anticipated hundreds, demonstrating clear, measurable life‑saving impact from AccuWeather For Business’s solution.

KWCH-TV