
AccuWeather For Business
57 Case Studies
A AccuWeather For Business Case Study
With tornadoes occurring in the Northern Alabama region, the National Weather Service issued a public warning for a large area. However, our site-specific notification to our client, General Electric, advised them that they would not be affected. This eliminated what would have been 28 minutes of unnecessary downtime and sheltering. One of the unique and challenging aspects of this tornado outbreak was the morning thunderstorms that caused more than 1.2 million people to lose power in northern Mississippi, northern Alabama, and southeast Tennessee. According to media reports, a number of radio and television stations’ weather broadcasts were disrupted, as were emergency services. This highlights an advantage of receiving warnings from a source outside the region affected. AccuWeather has redundant storm warning facilities in Wichita, Kansas, and State College, Pennsylvania.