Case Study: Solo Cup Company achieves timely tornado warnings and operational continuity with AccuWeather For Business

AccuWeather Enterprise Solutions Was First to Warn of the Dangerous Tornado Swarm that Hit Dallas

Solo Cup Company faced a dangerous swarm of tornadoes that struck the Dallas–Fort Worth area on April 3, 2012, threatening personnel, facilities, and operations. AccuWeather For Business provided mission‑critical weather monitoring, issuing both immediate tornado warnings and “null tornado” messages so clients knew when to take shelter and when it was safe to continue operating.

AccuWeather For Business issued 76 client tornado warnings and 128 null messages over a 4+ hour event, provided 2 hours and 6 minutes of direct phone consultations, and ensured every affected client received timely alerts. As a result, Solo Cup Company was able to keep its plant running safely during the event—citing the repeating null messages as key confirmation that no missed take‑cover alerts occurred.

Solo Cup Company

Jason Weatherford