Case Study: Omaha-Based Financial Services Company achieves uninterrupted operations during a tornado warning with AccuWeather For Business

AccuWeather Clients Avoid Unnecessary Business Disruption

Omaha-Based Financial Services Company faced a potential tornado threat on April 30, 2016, when a 107-square-mile tornado warning was issued and needed precise, client-specific guidance to avoid unnecessary business disruption. They engaged AccuWeather For Business (AccuWeather Enterprise Solutions) for storm monitoring and decision support.

AccuWeather For Business used its storm-tracking technology and 24/7 certified meteorologists to monitor the event, advise corporate security that the facility was not at risk, and provide phone briefings; as a result no company-wide tornado warning was issued, normal operations continued, and an unnecessary shutdown was avoided. AccuWeather For Business cites that public warnings have a 70–80% false alarm rate, while its client-specific warnings are 80–90% fewer, reducing human risk, economic losses, and false alarms overall.