Case Study: Widerøe achieves 100% consistent cross-channel campaign tracking and improved campaign effectiveness with Accutics

How Widerøe Increases Campaign Effectiveness With Consistent Tracking

Widerøe, Norway’s oldest regional airline, faced a fragmented marketing data foundation after launching a new website and moving to Adobe Analytics: no consistent campaign taxonomy, poor governance, and limited ability to drill down into campaign performance. To address this, Widerøe engaged Accutics and adopted Accutics Standardize to replace error-prone spreadsheets and align tracking across teams and media partners.

Accutics implemented a standardized, scalable campaign taxonomy and centralized tracking via Accutics Standardize, integrated with Adobe Analytics, giving teams and agencies a single source for creating tracking codes, presets and bulk uploads. As a result, Accutics delivered 100% consistent tracking coverage on all paid campaigns across channels, faster campaign setup and reporting, trustworthy cross-channel insights, and improved ability to optimize and prove marketing impact.

Widerøe

Samantha Gowran Farrier

E-commerce & Performance Analyst