Case Study: Fortune 100 Insurance Company achieves 85% reduction in "Unspecified" ad spend and real-time campaign agility with Accutics

Global Fortune 100 Insurer Achieves Greater Digital Agility

Fortune 100 Insurance Company, a global insurer with $65B in assets operating in 50 countries and running 12k+ campaigns per year, needed an easy-to-use campaign data platform to standardize marketing taxonomy, improve campaign performance visibility, and ensure seamless campaign data flow into Adobe Analytics. To address these challenges they engaged Accutics and implemented Accutics Standardize.

Accutics standardized and centralized campaign data, enriched and routed it into Adobe Analytics, and provided a flexible interface for real-time tracking and configuration. As a result, Accutics reduced the “Unspecified” traffic bucket by 85% (about $65,000 saved month‑over‑month), delivered an 85% improvement in U.S. campaign performance (75% in Japan), enabled several South American markets to double ad spend and drove a <2‑month payback period while giving full performance visibility and faster campaign turnarounds.