Case Study: Walgreens achieves 20% marketing cost savings with AccuStore

Walgreens reduces marketing costs by 20% with AccuStore

The customer, a major pharmacy chain, faced a challenge where its marketing department could not trust the accuracy of its data for over 8,000 stores. This led to poor ordering decisions for store signage, with up to 50% of printed materials being thrown out. To address this, they turned to the vendor AccuStore and its AccuStore® product to manage their store profile data.

AccuStore provided a solution that allowed the pharmacy chain to obtain accurate quantity information and customize marketing down to the individual store level. By implementing AccuStore, the company could print only what each store needed, eliminating waste. This resulted in a 20% savings on marketing costs, confident ordering, better store compliance, and the elimination of guesswork.

Walgreens