Case Study: Walgreens achieves 20% marketing cost savings with AccuStore

Walgreens Reduces Marketing Costs By 20%

Walgreens, with more than 8,000 stores, faced unreliable store data that left Marketing guessing on signage and POP orders; they were sending generic store kits and up to 50% of printed materials were discarded. To fix this, Walgreens turned to AccuStore to address its store profile and ordering accuracy.

AccuStore centralized store profile data and enabled accurate, store-level quantity calculations so Walgreens now prints only what each location needs. By using AccuStore, Walgreens eliminated overage, improved compliance with site-specific kits, and reduced marketing costs by 20% while giving Marketing the confidence to tailor POP by store.

Walgreens