Case Study: MAPCO builds baskets and reduces in‑store tasks with AccuStore

Turnkey Digital Display System Builds Baskets, Reduces In-Store Tasks

MAPCO partnered with AccuStore to modernize new-store designs and solve several operational challenges: build baskets, drive customers from the pumps into the store, and reduce time-consuming in-store tasks. MAPCO needed a scalable digital display solution — the right screens, network and a content platform — that could be rolled out chain-wide without excessive cost or delay.

AccuStore delivered a turnkey digital display system (engineered and deployed by GSP) that centralizes content and control so one marketing manager can program screens across multiple stores from a single platform. Dual-sided, variable-brightness displays (3000 NIT outward, 1000 NIT inward) cycle targeted messages to drive forecourt traffic and increase baskets, eliminate manual POP changes, and materially reduce in‑store employee tasks while ensuring consistent, synchronized messaging.

MAPCO

Jacquelynn Henderson

Director of Marketing