Case Study: Thorntons lowers marketing costs by over 30% with AccuStore

Thorntons lowers POP spending by 33% with AccuStore

Thorntons, a leading independent gasoline and convenience chain retailer, faced challenges with simplifying in-store marketing execution, reducing costs from errors, and ensuring the accuracy of their store intelligence. They partnered with vendor AccuStore to address these issues.

AccuStore implemented its site intelligence platform and POP management technology. This solution included conducting onsite surveys to gather detailed store data, which allowed for the generation of store-specific marketing materials. As a result, AccuStore helped Thorntons achieve a 33% reduction in POP spending while ensuring accuracy and allowing store staff to focus more on customer service.

Thorntons