Case Study: Leading Grocery Chain achieves site-specific POP accuracy, faster campaign execution, and cost savings with AccuStore POPmanager

Site Specific Kits Improve Efficiency and Execution

Leading Grocery Chain, a grocery chain headquartered in Pennsylvania operating more than 225 stores across the Northeastern U.S., needed a POP management solution to get the right signs and displays to the right store while ensuring accurate site profiles to control costs and improve campaign execution. They partnered with vendor AccuStore and its AccuStore POPmanager to address the variability in display space and the need for site-specific marketing fulfillment.

AccuStore implemented POPmanager to manage campaigns from production through inventory, maintain centralized, accurate site profiles and photos, and create site-specific kits so stores only receive what they need. As a result, AccuStore helped the Leading Grocery Chain pinpoint exact quantities for shipments, save significant time and costs, reduce unnecessary waste, and maximize the return on in-store marketing across its store base.