Case Study: Giant Eagle achieves improved marketing, store efficiencies and ROI with AccuStore

Onsite Surveys Improve Marketing Efficiency and ROI

Giant Eagle, a pioneer of the modern supermarket with more than 400 retail and convenience locations, needed a standardized, location-level understanding of assets and site dimensions to improve marketing plans and to support operations and facilities management. They engaged AccuStore to deliver professional onsite surveys and a site intelligence platform to document and track services, signs, equipment and space measurements across every site.

AccuStore’s survey team visited each location to build comprehensive retail profiles with digital photos and granular data (sign counts, freezer/oven inventories, pharmacy counter dimensions, pump counts, car wash sizes, etc.) and loaded the information into its site intelligence platform. The centralized data and photo library let Giant Eagle tailor store-level marketing, eliminate guesswork for facilities and operations, and realize a measurable return on investment within a few months of deployment.

Giant Eagle