Case Study: Circle K achieves a seamless PolarPop translight rollout with AccuStore

Onsite Surveys Enabled Seamless Fountain Translight Roll-out

Circle K's Arizona business unit, which operates roughly 620 stores across Arizona and Nevada, needed to roll out a complex PolarPop point-of-purchase campaign with multiple translight and cling sizes across a wide variety of fountain machines and conflicting specs that had hindered past executions. To address this, Circle K engaged AccuStore to support the rollout.

AccuStore deployed onsite surveyors to capture detailed measurements for all 580 stores in the region and stored the results in its proprietary site intelligence platform; Circle K then used AccuStore’s online query tool to plan and execute each component. The AccuStore-driven approach minimized specification errors, enabled a virtually seamless rollout across the region, and ensured flawless in-store execution using the most complete site data available.

Circle K

Terry Brown

Advertising Manager