Case Study: Circle K achieves 30% POP budget savings with AccuStore's online survey

Online survey provides quick accurate data, cost savings

Circle K Florida, which operates more than 400 24/7 stores, discovered widespread wasted outdoor signage and began to question the accuracy of its sign inventory and ordering process. They considered circulating spreadsheets to verify quantities before a reprint but worried the data wouldn’t be updated in time or be accurate. AccuStore recommended using its site intelligence software with the built-in online survey tool as a faster, more secure alternative.

AccuStore’s online surveys collected exact counts of yard frames, pole sign hardware and other POP items from Market Managers, allowing Circle K to print only what stores actually needed. The solution eliminated overage, improved data access and sharing, and delivered measurable savings—Circle K reduced its monthly POP budget by over 30%—while making future updates simple through AccuStore’s platform.

Circle K