Case Study: MAPCO builds baskets and reduces in-store tasks with AccuStore digital displays

MAPCO drives traffic and builds baskets with AccuStore's dual-sided displays (3000 NIT/1000 NIT)

MAPCO sought to modernize its stores with new technology to build customer baskets and drive traffic from the fuel pumps while also reducing in-store tasks for its personnel. Developing a custom digital display solution across its chain was proving to be time-consuming and expensive, so it turned to vendor AccuStore for a solution.

AccuStore implemented a turnkey digital display system. This allowed a central marketing manager to program and deploy consistent messaging across multiple stores from a single platform. The solution featured dual-sided screens; a brighter, outward-facing side to drive traffic and a lower-intensity, inward-facing side to build baskets. This eliminated the need for employees to change physical point-of-purchase materials, significantly reducing their in-store tasks.

MAPCO