Case Study: U.S. Cellular achieves accurate, timely store profiles and actionable site intelligence with AccuStore

Expert Survey Methodology Leads to Accurate Site Profiles

U.S. Cellular, one of the nation’s top wireless carriers with roughly 1,000 retail stores in 426 U.S. markets, needed a complete, highly accurate site survey and store profile dataset so corporate could understand drivers of store performance and plan capital investments. Accuracy was the top priority, so U.S. Cellular worked with AccuStore to perform a business needs analysis, define survey terminology with stakeholders, and conduct onsite walk‑throughs before data collection.

AccuStore used its expert retail survey methodology to deliver a complete, accurate set of store profile data on time and on budget, producing organized, shareable site intelligence for marketing, facilities and operations. Frequent communication, stakeholder engagement, and rigorous data auditing ensured timely, accurate results that eliminated guesswork, supported capital investment decisions, and improved store-level execution across U.S. Cellular’s ~1,000 stores in 426 markets.

U.S. Cellular