Case Study: Circle K's Arizona Business Unit achieves seamless fountain translight rollout with AccuStore

Circle K's Arizona Business Unit rolls out POP campaign across 580 stores with AccuStore

Circle K's Arizona business unit, a widely recognized convenience store brand, faced the challenge of rolling out a new point-of-purchase campaign for its PolarPop fountain drinks across approximately 620 stores. The unique sizes of its fountain machines and conflicting store specifications had made such executions difficult in the past. They partnered with vendor AccuStore to utilize its site surveys service.

AccuStore conducted thorough on-site surveys of 580 stores in the region and compiled the detailed data into its proprietary site intelligence platform. For the campaign rollout, Circle K then used AccuStore's online query tool to execute each component easily and efficiently using the most complete site data available, ensuring a successful setup.

Circle K's Arizona Business Unit