Case Study: Crocs achieves $40K campaign savings and fewer reprints with AccuStore

Casual footwear leader saves thousands with store survey

Crocs, a leader in casual footwear, needed accurate store-level signage and graphics data across all U.S., Puerto Rico and Canada locations because they were guessing distributions, sending overage and ordering costly reprints. AccuStore was engaged to survey every store and provide a cloud-based store profile solution via the AccuStore platform.

AccuStore gathered and maintains detailed store profiles accessible 24/7, automating store-level distributions so each location gets the correct sign types and quantities. The AccuStore solution cut the spring/summer ’18 rollout cost by $40k versus S/S ’17, dramatically reduced reprints and increased kit accuracy, with Crocs expecting the same savings for future campaigns.

Crocs