Case Study: Thorntons achieves 33% reduction in POP spending with AccuStore

AccuStore® Lowers Marketing Costs by Over 30%

Thorntons, a Louisville‑based convenience and gasoline retailer with over 170 sites, needed to simplify in‑store marketing execution, reduce marketing costs caused by judgment errors, and ensure accurate store intelligence so store teams could focus on customers rather than managing signage sizes or spreadsheets. They engaged AccuStore and its site intelligence platform and POP management technology to address these issues.

AccuStore conducted onsite store surveys to capture signs, architectural details and fixture data, storing that intelligence centrally for head‑office use and enabling store‑specific POP generation that aligned category promotions with each store’s needs. As a result, AccuStore helped Thorntons achieve a 33% reduction in POP spending, more accurate printing and signage that better reflected in‑store merchandise, and freed store staff to concentrate on customer service.

Thorntons