Case Study: Leading Pharmacy Retailer achieves 20% marketing cost savings with AccuStore

AccuStore® Helps Pharmacy Retailer Reduce Marketing Costs by 20%

Leading Pharmacy Retailer, a chain of more than 8,000 stores, struggled with unreliable store profile data after growth through mergers, which caused wrong marketing collateral to be sent to the wrong locations. The retailer engaged AccuStore, using onsite surveys and AccuStore’s cloud-based store profiling platform to electronically capture accurate store asset and profile information.

AccuStore conducted field surveys and integrated its profiling platform with the retailer’s systems to enable store-specific execution, eliminating waste and increasing utilization. The solution delivered over 20% savings in marketing costs, produced an accurate centralized store database for future decisions, and required no additional hires, time expenditures, or special training.