Case Study: Ottawa Cancer Foundation boosts engagement and fundraising with Accurate Creative

Ottawa Cancer Foundation boosts engagement by 60% and followers by 40% with Accurate Creative

The Ottawa Cancer Foundation's annual "Let's Take a Swing at Cancer" golf tournament faced a challenge in boosting its digital presence and fundraising efforts, which relied heavily on word-of-mouth. The event needed stronger, more consistent storytelling to increase visibility and deepen donor connections. Accurate Creative was engaged to provide strategic social media and content creation services to address this.

Accurate Creative implemented a comprehensive social storytelling strategy, managing weekly pre-event content, capturing media coverage on the day, and producing a post-event cinematic recap video. This solution significantly elevated the event's brand tone and reach. The vendor helped the tournament achieve a 60% increase in engagement and a 40% growth in social media followers, contributing to its ongoing success in raising funds for local cancer care.

Ottawa Cancer Foundation