Case Study: Hydro Ottawa boosts customer engagement for its 2026–2030 plan with Accurate Creative

Hydro Ottawa boosts survey completions with Accurate Creative over 2 months

Hydro Ottawa, the third-largest municipal electrical utility in Ontario, sought to drive customer engagement and support for its 2026–2030 investment plan. Partnering with vendor Accurate Creative, the challenge was to encourage its 335,000+ customers to provide input via a survey, while addressing key concerns about affordability and grid modernization.

Accurate Creative implemented a strategic multi-channel campaign using targeted digital ads, email, and traditional media. The solution leveraged audience personas to craft tailored messaging, which was balanced with a financial incentive. The results were a remarkable increase in survey completions compared to their last campaign, achieving millions of ad impressions and a high conversion rate. Accurate Creative's approach successfully strengthened public involvement for Hydro Ottawa's critical infrastructure planning.

Hydro Ottawa