Case Study: Health Products Stewardship Association boosts public awareness for safe disposal with Accurate Creative

HPSA boosts public awareness with Accurate Creative, driving more clicks, form submissions, and social engagement

The Health Products Stewardship Association (HPSA), a not-for-profit facilitating safe medication and sharps disposal in Canada, struggled with low public awareness and engagement for its take-back programs. To address this challenge, HPSA partnered with vendor Accurate Creative to revamp its digital presence and educate the public on the critical health and environmental risks of improper disposal.

Accurate Creative implemented a comprehensive digital strategy for HPSA, which included refreshing the organization's social media look, creating engaging organic content, and running targeted paid ad campaigns on Google and LinkedIn. This solution successfully positioned HPSA as a trusted leader and drove significant results, including millions of ad impressions, thousands of ad clicks, and a substantial increase in total conversions and site engagements.

Health Products Stewardship Association (hpsa)