Case Study: GroupM achieves faster, more accurate keyword rank tracking with AccuRanker

GroupM AccuRanker’s Connection Options Offer More Value to Us and Our Clients

Quisma, a digital marketing agency and part of GroupM, faced challenges with expensive and complex SEO enterprise tools. They needed a more affordable, understandable solution for daily keyword tracking and a fast way to collect large volumes of data for keyword research. This led them to migrate their clients to the AccuRanker rank tracker for a cost-effective solution.

AccuRanker provided a solution that enabled Quisma to quickly access and download ranking data for thousands of keywords and compare it with competitors. The platform's numerous connection options, such as its Google Data Studio connector, allowed the agency to integrate different data sources. This provided more value to their clients by enabling strategic analysis of Share of Voice and combining ranking data with organic traffic metrics.

GroupM

Tobias Hyldeborg

SEO and Webanalytics Specialist