Case Study: Nail Care Company enters the US market with ACCUR Recruiting Services

Nail Care Company builds a 130-lead executive search shortlist with ACCUR Recruiting Services

ACCUR Recruiting Services was engaged by Nail Care Company, a French beauty firm specializing in nail care, to help launch its brand in the US market. The challenge was to find a US President who could execute a comprehensive digital-first strategy for this digitally native vertical brand (DNVB), despite the company having almost no brand awareness stateside and a highly competitive talent market with significant salary inflation for e-commerce executives.

The solution implemented by ACCUR Recruiting Services was a targeted executive search process focusing on beauty and fashion industry professionals with strong digital and direct-to-consumer e-commerce experience. This resulted in a long-list of 130 executives, leading to 9 candidates being submitted to the client. The final outcome was the successful placement of a beauty industry veteran with experience in both large corporations and nimble startups. ACCUR Recruiting Services delivered a candidate equipped to structure the new US business effectively from the ground up.