Case Study: Bird Watcher's Digest achieves accurate inventory control and demand forecasting with Acctivate

Bird Watcher’s Digest - Customer Case Study

Bird Watcher's Digest, a family-run publisher founded in 1978, faced growing complexity as it expanded from a magazine into newsletters, a digital edition and branded merchandise. To manage increasing SKUs and avoid the costs of overstocking or stockouts, the company needed better inventory visibility, forecasting and reporting than its prior system could provide — so it turned to Acctivate.

Acctivate implemented its inventory management solution along with warehousing, purchasing and sales order management, providing real-time reporting, transaction controls, physical counts and demand forecasting. As a result, Bird Watcher's Digest gained accurate, up-to-date inventory visibility, can predict future demand to avoid over- or understocking, and has sustained higher customer satisfaction and improved profitability thanks to Acctivate.

Bird Watcher’s Digest

Ann Kerenyi

Controller