Case Study: Maven Analytics boosts credential sharing and learner retention with Accredible

Maven Analytics boosts credential sharing by 245% with Accredible

Maven Analytics, an online learning platform for data professionals, faced the challenge of motivating its learners to complete courses and retain them on its platform. To address this, founder Chris Dutton sought a digital credentialing solution from vendor Accredible to gamify the learning experience with badges and incentivize completion.

By implementing Accredible's platform and its Pathways feature, Maven Analytics created custom learning journeys and awarded credentials for major milestones. The solution led to a 245% increase in credential share rate and a 250% boost in shares on LinkedIn. This significantly increased brand awareness and referrals for Maven Analytics, while also improving user retention and lifetime value (LTV) for its over 1 million learners.

Maven Analytics