Case Study: Asana achieves 6x learner growth and 91% share rate with Accredible

Asana builds a 91% share-rate certification program with Accredible

Asana, a leading work management platform, sought to deepen its enterprise footprint by creating a flagship certification program. Their challenge was to build a scalable credentialing system that would provide learners with portable, verifiable skills to drive business impact and generate buyer demand. They partnered with the digital credential platform Accredible to bring this program to life.

Using Accredible, Asana implemented a two-tiered credential system featuring skill badges and role-based certificates. The platform’s whitelabeling and seamless integration with their LMS allowed them to create a branded, shareable learning experience. The results were exceptional: in one year, Asana issued over 74,000 credentials, achieved a 91% credential share rate, and saw a 6x increase in lead conversion from their academy. Accredible enabled them to far exceed their initial goals and establish a powerful new growth engine.

Asana