Case Study: Figma achieves more wins and a repeatable enterprise sales process with Accord

How Figma Wins More Deals with Accord

Figma, the collaborative design and prototyping platform, needed a more repeatable enterprise sales process as its team sold to larger customers. Deal communication was scattered, customer collaboration was low, and forecasting was difficult because each rep managed opportunities differently. Figma turned to Accord to bring structure to the buying process and give both sellers and buyers a shared place to work together.

With Accord’s mutual action plans and shared dealroom, Figma created customizable evaluation templates, kept customers aligned on next steps, and centralized resources and updates in one place. The result was a more efficient and transparent sales motion, improved buyer engagement, and stronger forecasting accuracy. Figma also reported that it had never lost a deal when a mutual action plan was in Accord, and one account even brought 48 teammates into the platform during a trial.

Figma

Kyle Parrish

Head of Sales