Case Study: Hootsuite boosts enterprise sales productivity and shortens deal cycles with Accord

Hootsuite shortens enterprise sales cycles by 2 weeks with Accord

Hootsuite, a leading social media management solution, faced a significant challenge in scaling its enterprise sales operations. Its sales team was suffering from tool fatigue, using a crowded stack of applications to manage dozens of complex, multi-stakeholder deal steps through ineffective methods like email and Google Sheets. VP of Enterprise Sales Niki Phillips needed a way to systematize this process without adding another burdensome tool for her team to adopt.

The solution was a pilot of Accord, a platform for deal execution and mutual action plans. Adoption was driven bottom-up as the sales team immediately found value in its intuitive interface, eventually begging leadership to purchase it. The results were substantial: Accord shortened sales cycles by an average of two weeks, increased stakeholder engagement by two to three people per deal, and boosted rep productivity by an estimated $10k each. With 80% of enterprise deals now running through it, Accord became a tool Hootsuite's reps "can't live without."

Hootsuite