Case Study: Sandals Resorts boosts bookings and revenue with Accord Marketing

Sandals Resorts boosts bookings 3% with Accord Marketing

Accord Marketing worked with Sandals Resorts to rebuild the resort's Meta strategy from the ground up. The challenge was to implement new tracking and run a full-funnel, AI-powered campaign to drive awareness, engagement, and sales with specific targets for video views, cost per conversion, and return on ad spend.

The solution involved using econometric insights to budget effectively and crafting a full-funnel Meta strategy with tailored audiences and creatives. Accord Marketing's campaign exceeded all targets, increasing bookings by 3% and total revenue by 1%. Meta performance was particularly strong, with video views 35% above target and the Advantage+ Shopping Campaign delivering a £42 return on ad spend.

Sandals Resorts