Case Study: Oliver’s Travels boosts brand awareness and enquiries with Accord Marketing’s TV campaign

Oliver’s Travels boosts website traffic 204% with Accord Marketing

Oliver's Travels, a leading luxury villa brand, partnered with Accord Marketing to create a bold new creative direction and cohesive multi-channel campaign for 2025/26. Their challenge was to strengthen brand recognition and drive peak-season demand by developing a more distinctive and enduring creative identity anchored on their 'Why Do Ordinary?' proposition.

Accord Marketing developed a witty, character-led TV campaign centered on the emotional truth of individuals' unique vacation fantasies. This solution injected humor and charm while showcasing the portfolio's uniqueness, giving the brand a relatable and human tone of voice. The campaign significantly outperformed expectations, delivering a 125% increase in branded search volume, a 204% rise in website traffic, and a 282% boost in booking enquiry form submissions, driving measurable business growth.

Oliver’s Travels