Case Study: Fred. Olsen Cruise Lines achieves stronger ROI and sustained TV growth with Accord Marketing

Fred. Olsen Cruise Lines drives top-performing TV ROI with Accord Marketing

The customer, Fred. Olsen Cruise Lines, faced the challenge of re-establishing its brand after a period of reduced scale and absence from major TV networks like ITV. Their goal was to shift from short-term advertising bursts to a sustained, high-impact TV strategy that could drive both emotional engagement and measurable commercial return. They partnered with Accord Marketing to implement this new television and video campaign.

Accord Marketing developed a layered TV ecosystem for Fred. Olsen Cruise Lines, built around a continuous "Moments" creative concept. The solution combined Channel 4 Escapism sponsorships, high-impact linear TV bursts, and BVOD/streaming integrations. This strategy delivered sustained brand growth and a strong commercial impact. Accord Marketing's work resulted in premium scale, significant web traffic at an efficient cost, and econometric modelling confirmed TV as a top-performing channel for ROI.

Fred. Olsen Cruise Lines