Case Study: Fred. Olsen Cruise Lines achieves 10% booking growth with Accord Marketing

Fred. Olsen Cruise Lines boosts direct bookings 10% with Accord Marketing

Accord Marketing partnered with Fred. Olsen Cruise Lines to address the challenge of driving direct cruise bookings in a competitive market. The PPC campaign was specifically tasked with delivering 600 bookings at a target return on ad spend (ROAS) of £6.47, as part of a larger goal of 3,300 bookings during a key sale period.

The solution implemented by Accord Marketing was an audience-centric PPC strategy built around six distinct segments. This approach utilized YouTube for awareness, Demand Gen for consideration, and Performance Max for activation, all supported by Paid Search. The impact was significant: PPC over-delivered with 792 bookings and an ROAS of £8.50, contributing to a total of 3,650 direct bookings for the client. Additional results included 4.3 million YouTube views and a 27% year-over-year increase in brand searches.

Fred. Olsen Cruise Lines