Case Study: Focus Travel Partnership elevates conference experiences with Accord Marketing

Focus Travel Partnership inspires 48-company network with Accord Marketing

Focus Travel Partnership, the UK's leading business travel consortium, faced the challenge of creating elevated and memorable visual identities for two distinct cornerstone events: the Champs 20th Anniversary and the Come Together Conference. Each event served a different purpose and audience but required an immersive brand experience that was unmistakably 'Focus'. Accord Marketing provided creative development and campaign delivery services to address this need.

Accord Marketing implemented a strategic design solution tailored for each event. For the anniversary, they developed a dynamic, celebratory concept using premium metallic tones and bold typography applied across stage designs, signage, and printed materials. For the Liverpool conference, they created a design blending the city's musical heritage with modern professionalism across digital and physical assets. The vendor's work successfully deepened engagement, elevated brand perception, and brought both major corporate gatherings to life for Focus Travel Partnership.

Focus Travel Partnership