Case Study: Online Publishing Company achieves tripled global readership with Acclaro localization

Helping the poster child of user generated content keep up with rapid readership growth around the world

Online Publishing Company, a fast-growing user-generated content platform, needed a seamless way to localize massive volumes of daily content for readers outside the U.S. With unpredictable release schedules, strict quality requirements, and the need to keep a consistent brand voice across languages, the company turned to Acclaro and its web and app localization services.

Acclaro implemented a custom, automated localization pipeline with continuous integrations, a style guide, and a review and QA process to handle translation and content routing efficiently. As a result, the mobile app was localized into seven languages within three months, the website followed soon after, and the company tripled global readership in less than a year while also achieving significant ongoing cost savings.